Skiing isn’t for everyone, but that doesn’t mean you need to miss out on the magic of a winter snow holiday to Europe’s most stunning mountain destinations. Whether you’re looking for spa indulgence, activities for the family, serene hikes, or simply a cosy retreat, many European ski resorts offer exceptional experiences for those who prefer not to ski.
In this article, we explore the best ski resorts where non-skiers can revel in the beauty of winter, without ever having to strap on skis.
However, if you do feel like braving the slopes for the first time, our article ‘The best luxury ski resorts for beginners’ can help you decide on the best resort to learn how to ski.
Ski resort 1: Zermatt, Switzerland
Where Luxury Meets Alpine Charm
Zermatt is known worldwide for its iconic view of the Matterhorn, but it’s also a paradise for non-skiers. Here, you can take the Gornergrat Railway up to breathtaking panoramic views of the Swiss Alps or venture into the mesmerising Glacier Palace, a wonderland of ice sculptures and tunnels. The village’s pedestrian streets are filled with cosy cafes, boutiques, and gourmet restaurants, making it easy to immerse yourself in the alpine charm. For those who seek relaxation, Zermatt’s luxury spas are second to none.
Where to stay: Chalet Zermatt Peak
Sleeps 10+3 | Catered
Zermatt’s premier ski chalet, Chalet Zermatt Peak epitomises luxury accommodation. With its commanding, landmark position within the resort, Zermatt Peak provides guests with breathtaking views across the village and the surrounding mountains, with undisturbed views of the iconic Matterhorn. Best of all is the chalet’s indoor/outdoor Jacuzzi - the ultimate place to unwind and take in the sights of Zermatt in winter.
Features include:
- Sauna
- Indoor/outdoor Jacuzzi
- Private gym
- Steam room/Hammam
- Extensive wine cellar
Ski resort 2: St. Moritz, Switzerland
The Ultimate in Elegance and Relaxation
For a glamorous winter retreat, look no further than St. Moritz. Famous for its upscale atmosphere and glitzy social scene, this Swiss resort is just as alluring for those who’d rather lounge than lunge downhill. Visitors can indulge in world-class spa treatments, take horse-drawn sleigh rides through snowy forests, or enjoy ice skating on the frozen lake. With high-end shopping and fine dining at your fingertips, this is a destination where luxury takes centre stage.
Where to stay: Kempinski Grand Hotel des Bains 5*
The Kempinski Grand Hotel des Bains blends grand alpine elegance with a warm, easy-going atmosphere that welcomes families and couples alike. Children can enjoy a host of supervised activities in the hotel’s dedicated playroom, while adults unwind in the expansive 2,800 sqm spa, complete with an indoor pool, alpine “water world,” and an array of saunas and steam rooms - including a serene ladies-only area. With its choice of restaurants, boutiques, a casino, and state-of-the-art gym, this five-star hotel offers everything needed for a memorable stay.
Explore Kempinski Grand Hotel des Bains
Ski resort 3: Chamonix, France
A Journey into the Heart of the Alps
Nestled at the foot of Mont Blanc, Chamonix is a dynamic resort town with plenty to offer non-skiers. Take the Aiguille du Midi cable car for jaw-dropping views of the highest peak in Western Europe, or ride the famous Montenvers Railway to the Mer de Glace glacier. In the town itself, you’ll find lively cafes, art galleries, and wellness centres. Chamonix is also an ideal base for exploring the history and culture of the region, making it perfect for those who want more than just snow.
Where to stay: Le Chalet Mont Blanc
Sleeps 24| Catered
Perched above the Chamonix Valley, the ultra-modern Le Chalet Mont Blanc offers sweeping views of Mont Blanc from all 12 en-suite bedrooms. Spread over five lift-connected floors, it features a spa, pool, wine cellar, cinema room, and dedicated meeting spaces. With generous living areas, a cocktail bar, wide terraces, and an easy transfer from Geneva, it’s an exceptional choice for large groups.
Features include:
Indoor swimming pool
Features include:
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Indoor swimming pool
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Spa facilities
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Wine cellar
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Garage parking for 6 cars
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Cinema room
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Library
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Stunning mountain views
Ski resort 4: Cortina d’Ampezzo, Italy
Italian Style in the Dolomites
Cortina d’Ampezzo offers a unique combination of cultural charm and mountain beauty. This Italian resort, famous for its 1956 Winter Olympics and regular appearances in James Bond films, boasts picturesque streets lined with high-end boutiques and historic buildings. While the skiers hit the slopes, non-skiers can explore the surrounding area on snowshoe hikes, take in stunning views from cable cars, or simply relax in one of the town’s luxurious spas. Add to that the exquisite Italian cuisine, and Cortina is a non-skier’s dream.
Where to stay: Grand Hotel Savoia 5*
A great 5-star hotel with a beautiful contemporary style. The hotel is located only 100m from the pedestrianised centre of Cortina, with its pretty cobbled streets. We love the light and spacious rooms and the flexibility for families. If you are searching for that something special, the spacious Savoia Suite located on the top floor of the hotel offers a private terrace with spectacular views of the surrounding Dolomite mountains.
Ski resort 5: Kitzbühel, Austria
A Medieval Mountain Escape
Steeped in history and set against the beautiful backdrop of the Austrian Alps, Kitzbühel is a destination where tradition meets adventure. Its charming medieval streets are perfect for a leisurely afternoon of shopping or coffee-sipping, while winter hiking trails and snowshoeing paths invite you to explore the surrounding landscape. The town’s lively après-ski scene ensures that even non-skiers can enjoy the atmosphere, and nearby Salzburg makes for an easy cultural day trip.
Where to stay: Penthouse Suite at Kempinski Das Tirol
Sleeps 10 | Self-Catered
The Penthouse Suite sits atop the five-star Kempinski Hotel Das Tirol, offering ski-in/ski-out convenience for the skiers in the group and full access to the hotel’s exceptional 3,600sqm spa for those who prefer to relax. As Austria’s largest suite, its 520 sqm includes five generous king bedrooms, a fully equipped kitchen, and an elegant open-plan living and dining area framed by floor-to-ceiling mountain views.
Features include:
- Ski in/ Ski out
- 500sqm of terrace space
- Private sauna
- Use of five-star hotel facilities
- Fireplace
Ski resort 6: Lech, Austria
An Oasis of Serenity and Luxury
Lech is the perfect destination for non-skiers looking for peace, quiet, and sophistication. This Austrian village is renowned for its understated elegance, offering visitors a serene mountain retreat. Horse-drawn sleigh rides through snowy forests, indulgent spa treatments, and walks along snow-covered paths make Lech a tranquil haven. The nearby village of Oberlech, accessible by cable car, provides even more opportunities to soak in the mountain scenery while enjoying luxurious hospitality.
Where to stay: Chalet Arula 1
Sleeps 16+6 | Catered
Conveniently placed on the Schlosskopf slope in Lech, Chalet Arula 1 offers ski-in/ski-out access, enabling hassle-free skiing for the keen skiers in the group! Non-skiers have an abundance of entertainment facilities and space to relax, including a cinema room, wine cellar, private garage and swimming pool, spa and outdoor hot tub.
Chalet Arula 1 accommodates 22 guests across nine spacious en-suite bedrooms and includes everything you could wish for on your luxury ski holiday.
Features include:
- Ski-in/ski-out
- Indoor swimming pool
- Outdoor hot tub
- Vital bar
- Sauna
What are the most popular non-ski activities?
A non-ski holiday in the Alps should be filled with both indoor and outdoor winter activities, so that everyone can find something that they enjoy.
The resorts above all offer traditional winter outdoor activities such as:
- Scenic cable car rides
- Sledging and tobogganing
- Hiking and walking tours
- Caving
- Ice skating
You'll also find plenty of indoor activities, such as:
- Boutique shopping
- Handmade craft shopping
- Aprés ski bars
- Dining at restaurants
- Spa treatments and facilities
- The cinema
- Swimming
The local village at your chosen resort will be brimming with history and culture for you to explore. At Oxford Ski Company, we’ve been visiting and booking luxury holidays to these resorts for nearly 30 years. Contact us today to ask for our recommendations and advice.
Winter snow holidays the whole family can enjoy
For those who love the idea of a winter holiday but prefer to keep their feet on solid ground, these European ski resorts offer something for everyone. From indulgent spa treatments to thrilling mountain adventures, they prove that you don’t need to be a skier to enjoy the magic of a winter getaway. Whether you’re looking for high-end luxury or outdoor adventure, these destinations are the perfect places to experience the winter season in all its glory, no skis required.
For families with young children, our article ‘The ultimate family ski trip guide’ explains what to pack for your winter escape, fun family activities to try out and our favourite family-friendly ski properties.
If you require any more information, our friendly team is available to discuss your winter holiday requirements.
