Call Us: +44 1865 817 420 Send us a
message / email
Send us a
WhatsApp Message

Our top 10 most popular luxury ski destinations in 2021

July 27, 2021  · 
Our top 10 most popular luxury ski destinations in 2021

Here at Oxford Ski Company we’ve enjoyed helping families, friends, experts and novices alike find their perfect luxury ski destination. We’ve helped organise trips to a range of destinations in France, Switzerland, Austria, Italy,  the US, Canada and even Japan!

This year we have seen that some destinations have been extremely popular. Here are our top 10 most popular luxury ski destinations this year,

10. Val Thorens, France

Val Thorens has been extremely successful, a remarkable modern project as opposed to a traditional French alpine village. Known to be the highest ski resort in Europe and located in Tarentaise Valley, this resort is part of the 3 Vallées, the largest ski area in the world

This resort is renowned for its beauty, and (most importantly) its certainty of snow! Whilst other resorts have to deal with the effects of a short winter, Val Thorens promises snow all year round.

Not only is this resort great for accomplished skiers with the highest skiable peaks at 3220m and 3200m respectively, but it’s also perfect for beginner and intermediate skiers, offering a number of green and blue runs.

Why not check out the luxury chalets and hotels in Val Thorens.

9. Morzine, France

If you’re looking for a bustling alpine town, then this is the place to go. This luxury ski resort is located within the vast expanse of the Portes du Soleil ski region and offers beautiful luxury ski chalets for you to enjoy your stay. Morzine is extremely popular with skiers from all over Europe.

One popular feature is the resort's proximity to the airport, at only one hour drive away, skiers are met with a luxury relaxing stay only a short dive once they’ve arrived. Not only that, this luxury resort offers something for everyone with a large variety of tree-lined runs and amazing terrain parks.

There are also a good range of options for beginner and intermediate skiers too as the resort caters for all skill levels.

Why not check out the luxury chalets and hotels in Morzine.


8. St. Anton, Austria

Known to be the skiing capital of Austria, St Anton is one of the liveliest ski resorts in the country. With skiing being Austria's natural sport, St Anton is renowned for its contributions to the alpine sort, including the downhill skiing technique that was pioneered nearly one hundred years ago. Skiers of all experience levels will find what they’re looking for here with roughly 40% of the pistes suitable for beginners, 40% for intermediate skiers and the remaining 20 percent perfect for the advanced skier looking for a challenge.

It doesn’t matter what you’re looking for, assured snow-covered pistes, a lively party atmosphere, luxury accommodation, St Anton offers it all - and more! With the beautiful scenery and historic charm, you’ll not only have one of the best skiing experiences Austria has to offer, but you’ll have a beautiful view while you do it.

The luxury resort boasts a great selection of critically acclaimed dining options, so even off the slopes, you'll have plenty to enjoy.

Why not check out the luxury chalets and hotels in St. Anton.


7. St Martin de Belleville, France

Located in Les Trois Vallées, or in English, the Three Valleys, St Martin de Belleville is a renowned ski resort area in the Rhône-Alpes of south-eastern France.

This well-known luxury ski resort not only offers one of the best ski experiences in France but is also home to the best restaurants in the French Alps. This includes a three Michelin star restaurant making this luxury resort great for the food enthusiast as well as the avid skier.

With relatively car-free streets, a wonderful array of cafés and an abundance of charm, the resort makes a great location to relax and enjoy the culture.

Offering more than 600km of pistes, St Martin De Belleville is the perfect destination for an upmarket family skiing holiday. Many of which are suitable for beginners and even more for intermediate skiers, making this resort great if your group has a mixed ability.

Why not check out the luxury chalets and hotels in St Martin de Belleville.


6. Lech, Austria

Lech is located in the Bludenz district on the banks of the river Lech. Offering reliable snow throughout the season, this luxury ski resort is very popular this year. Lech is known to be a favourite resort of the Austrian royal family and other affluent clientele. With its bright, sunlit slopes and idyllic views, this resort is nothing shy of gorgeous.

This recommendation comes from first-hand experience as members of the Oxford Ski Company have been visiting this resort since our establishment in 1998, with some of our more experienced team members travelling here for even longer.

We believe that whatever you’re looking for, you’ll find it here. From luxury accommodation and high rated restaurants to an abundance of charm and character and great ski experiences, you couldn't want for more.

Why not check out the luxury chalets and hotels in Lech.


5. Zermatt, Switzerland

Zermatt is known for one of the most famous mountains in the world, the Matterhorn. With breathtaking views of the Swiss Alps, this luxury ski resort is renowned for its beauty.

Described by many as the ‘Jewel in Switzerland’s Crown’, Zermatt is known to be one of the best ski resorts in the world. Zermatt boasts 183km of groomed pistes ranging in altitude from 1,620 metres, up to the ‘Matterhorn glacier paradise’ at 3,883 metres.

The luxury ski resort offers a range of experiences for both the advanced skier, with 394km of off-piste terrain to explore, and snowboarders with the ‘Gravity Park’ freestyle area.

Aside from the amazing ski experience, Zermatt has lots to explore with its charming cobbled streets home to upmarket restaurants and chic cafés.

Why not check out the luxury chalets and hotels in Zermatt.


4. Verbier, Switzerland

With Verbier’s sun-drenched slopes and breathtaking altitude of 1,500 metres, this luxury ski resort is highly sought after. We have found that this resort is one of the most loved and raved about ski resorts in all of the alps.

Located in a beautiful Swiss town, you’ll have access to formidable ski runs, beautiful views, high-class dining and a beautiful array of accommodation options. You can expect to see a

well-heeled clientele roaming the streets of this lovely town and exploring the many boutiques, cafés and restaurants available.

If you’re looking for a high-class experience, with lots to do and see, then this may well be the luxury resort for you.

Why not check out the luxury chalets and hotels in Verbier.


3. Méribel, France

The luxury ski resort is built with historical charm, dating back to the 1930s. Located in the heart of the Three Valleys, this is one of the first ski resorts to be built in the area.

This resort is a top favourite for British skiers thanks to its abundance of charm and hospitality. With a great variety of beautiful chalets and high-class hotels to choose from, there’s something for everyone. In fact, it’s now seen as the home to catered chalet holidays.

The ski facilities Méribel offers are fantastic, with ski runs available to all ski levels. You can even experience a number of pistes that wind their way through the village itself - an absolutely breathtaking experience, especially at night.

Skiing in Méribel also provides connections to nearby resorts such as Courchevel, Les Menuires, St. Martin de Belleville, and La Tania.

You’ll also find plenty to do off the slopes, with high-class restaurants, live music and more. You can check out the Heliod spa, Snow Shoe Walks, watersports, mountain bike hire, heliskiing, ice skating, bowling and a cinema. This makes the resort not only great for the avid skier but the whole family!

Why not check out the luxury chalets and hotels in Méribel.


2. Courchevel 1850, France

Ranking number two in our top 10 list is Courchevel 1850! This resort actually consists of four separate ski towns, each with its own features and charm. Courchevel 1850, however, stands in a class of its own.

This luxury ski resort is easily the most attractive ski resort in all of the French Alps. Unlike most ski resorts, Courchevel 1850 was not built around an existing village already in the Alps, it was in fact built from the ground up for no other reason than to accommodate and cater for skiers. This means the resort was built specifically for the needs and luxury of its guests, making it the perfect experience.

Featuring two of only eight formally recognised 6-star hotels in France, the dining experience available is something you don’t want to miss. As the crown jewel in the Courchevel resort region, you may even be accompanied by royalty - this is where the rich and royal escape for a holiday on the slopes.

If you choose to go with a Courchevel 1850 luxury chalet, you’ll be well-positioned to explore and enjoy all that the Three Valleys has to offer.

Of course, the skiing itself is fantastic as well. The runs available are meticulously maintained. The bowl of green and blue pistes make this great for a range of ski levels, suitable even for novice skiers.

You’ll also find more challenging runs for intermediates


1. Val d'Isère, France

Last but most certainly not least, ranking number one at our most popular luxury ski destination this year, we have Val d'Isère!

Considered to be one of the world’s finest ski resorts, Val d'Isère is just a few kilometres from the French-Italian border. The resort is located high in the Tarentaise Valley in the Savoie department of south-eastern France.

Val d'Isère forms the ‘Espace Killy’ with its neighbouring resort Tignes. This is a world-famous ski area with 300km of pistes. At an altitude of 1.850 metres above sea level, you can be assured snow all year round, and anyone can enjoy it! With an amazing selection of runs for beginners, intermediate and advanced skiers, this really is the resort for everyone.

Even off the slopes, there’s loads to enjoy. This luxury ski resort offers a great variety of accommodation. The central and western areas of Val d’Isère offer traditional chalet-style.

architecture, and the eastern part of the town boasts a number of high-rise buildings, including many four and five-star hotels.

You’ll find après ski bars, including La Folie Douce, as well as numerous bars, cafés and restaurants. This resort offers so much more than just a great ski experience. You’ll enjoy stunning views,

world-class accommodation, chic boutiques and beautiful restaurants. What’s not to love? Why not check out the luxury chalets and hotels in Val d'Isère.


With so many luxury ski resorts to choose from, it can sometimes be overwhelming when deciding which one is right for you. Here at the Oxford Ski Company, we can help you make that decision. From finding the right resort to choosing the perfect accommodation, we’ve got you covered. We can even help you plan and book the activities you want to do while you’re there!

Speak to our experts and let us plan a true experience tailored around you.
Contact us
What makes us different?


We have been designing and delivering luxury ski holidays for 25 years. Our experience in the industry is unparalleled. You can trust us to create the perfect trip for you and your family.


Our team live and breathe skiing and are passionate about the destinations we sell. We work with only the best chalet and hotel providers. All are regularly inspected to ensure our exacting standards are met.


Each Oxford Ski Company booking includes our complimentary pre-arrival concierge service. Your specialist will help arrange the all-important finer details that are part of planning the perfect ski holiday.


Your wishlist is empty