Rupert Longsdon

Rupert Longsdon is the Founder and Chairman of Oxford Ski Company, which he established in 1998. With more than 25 years at the forefront of luxury ski travel, Rupert has extensive first-hand knowledge of the Alps, luxury ski properties and the changing expectations of discerning ski travellers.

An experienced Alpine and Telemark skier, Rupert has spent two winter seasons in Val d’Isère and more than a decade of winters across Crans-Montana and Méribel. His love of mountain environments extends beyond the Alps to some of the world's most remote snowy landscapes.

Ski experience and expertise

Skier: Alpine and Telemark skier
Ski seasons: Two in Val d’Isère, plus more than 10 years of winters across Crans-Montana and Méribel
Favourite ski resorts: Crans-Montana, Val d’Isère and Zermatt

Rupert’s favourite luxury ski properties

The Arula Chalets, Lech
One of Rupert’s favourite examples of contemporary Alpine luxury in the Arlberg.

Chalet La Fenice, Cervinia
A standout private chalet in one of Rupert’s favourite Italian resorts.

Chalet Abade, Val d’Isère
A favourite in a resort Rupert knows particularly well after spending two seasons there.

Where does Rupert recommend for mountain lunch?

Rupert recommends Le Panoramic in Tignes for a long mountain lunch, while the terrace at L’Edelweiss in Val d'Isère is a particular late-season favourite.

Rupert’s insider ski tip

“You can never stop learning when it comes to skiing. Budget for an instructor or mountain guide, whatever your level. You will improve your technique, discover more of the ski area and ultimately get much more from your holiday.”

Areas of first-hand knowledge

Rupert has particularly extensive knowledge of Crans-Montana, Méribel and Val d’Isère, alongside more than 25 years of experience in luxury ski travel and the Alpine property market.